Product design · Stockholm

Finding what matters. Shaping what comes next.

I work across product, design and engineering to turn complexity into direction, make better decisions, and move the right things forward.

Thorarinn
Product & Design
Stockholm
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How I work

Start with what should change.

Getting clear on what needs to change gives the team something real to test ideas against, instead of getting attached to the first solution that shows up.

Make things tangible early.

Sketches, prototypes and working software expose assumptions faster than discussion alone. I use the lightest thing that can answer the next important question.

AI is increasingly part of how I do that: exploring directions, challenging ideas and getting concepts into a form that can be tested earlier.

Shape the answer together.

The best answers come from product, engineering, data and whoever actually knows the subject working through it together early. Passing the problem between teams loses decisions along the way.

Stay with it through delivery.

Discovery does not end when the build starts. I stay close enough to protect the intent, make trade-offs with the team and learn from what actually ships.

What I bring
01
Product direction
Working out what actually matters, and what we're not going to build.
02
Discovery & framing
Understanding the real problem, then finding a cheap way to test our assumptions before committing to anything big.
03
Experience design
From how something flows and is organised, down to the interaction details that make it feel right once it ships.
04
Product systems
Connecting individual features so the whole thing feels like one product.
05
Visual craft
A background in branding and motion design shows up more in how a product feels as a whole than in how any single screen looks.
06
Prototyping & front-end
Getting close enough to working software to test ideas early and make better trade-offs with engineering.
The work I do best

I do my best work when things are still unclear: finding structure in messy problems and helping a team work out where to go next.

I've often been the first designer in a startup, so I'm used to stepping outside the usual boundaries of design. I'll prototype, dig into data, work through the product logic or get close to the code if that's what helps us move forward.

Context

I've worked across healthcare, banking, insurance and behaviour-change products, from early-stage products to established services. Earlier in my career I worked in branding and motion design, which still influences how I think about interaction, visual language and product quality today.